darleen scherer

About

The best ideas are only as good as their implementation.

I launch great ideas.

 

services

brand STRATEGY

CPG Development

marketing

RETAIL PLANNING

I owe coffee for teaching me flavor combinations, the effects of heat + time in food development and the importance of sourcing.

I bring this perspective to every new food endeavor.

three REASONS why PEOPLE WANT TO WORK WITH ME:

  1. I develop award-winning products.

  2. I’m obsessed with business models and making companies grow.

  3. I always bring my A game.

Over 15 years of directing premium CPG and retail food brands and developing new products that position companies for growth.


My work has been recognized by The New York Times, New York Magazine, Bon Appétit, Food & Wine, USA Today, The Food Network, The Today Show, and The Wall Street Journal to name a few.

Professional Associations:

Former Executive Council member, The Roasters Guild of America (SCA)
Former Judge, United States Barista Championship (USBC)
Former Vice President, Park Slope Fifth Avenue BID

 
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