darleen scherer
darleen scherer
Brand Strategy, Product Development, Marketing
New Barn Organics, the number one selling organic almond milk in the nation, distributes through natural, specialty and mainstream grocery channels. Since their start in 2015, NBO has seen the plant-based milk category become crowded and competitive.
GROW New Barn Organics from an almond milk company into a plant-based platform brand.
CAPTURE marketing and P.R. opportunities through new product innovation.
INCREASE overall sales.
Garnered press, awards and social media buzz from VegNews, Living Maxwell, Nosh, Melissa Urban and Whole30. Almond Dips was named among “best new products of 2019” at ExpoWest. $0 marketing and P.R. spend.
Boosted social media engagement by 400% around new products.
Secured first food service accounts with purchases of new products in bulk format.
Projected 40% increase in revenue for 2020 based on new product sales orders.
Commercialized 4 new products
A plant-based product that tastes and performs just like real butter.
Bean-free hummus, in line with popular low-carb diets: Whole30, Paleo, keto.
The first biodynamic© certified almond butter, sourced direct from a Demeter Certified family farm in Fresno, California. Supporting transparent, regenerative agriculture and moving “beyond organic.”
Specialty coffee “tea bags” for easy brewing on the go in fully compostable packaging.